Hi from London, 👋
I'm Guy Adam Ailion,
an architect for UHNWIs & founder experimenting in design, technology & behaviour.

I find & share Small Huge ideas; small to remember, huge in impact, on Design, Creativity, Mindset, and Psychology. I used to share these with friends, collegues, and my students. Now with you too!

I've spent two decades designing super-prime luxury homes for ultra-high-net-worth families and some exotic &  imaginative retreats worldwide. I founded Mattoboard.com, the next-gen design software for interiors. I've designed, patented and brought products to market. If you're like me, and you love how design, behaviour, and technology influence people and our human experience. Whether it's the built world, human psychology, or software, you're always curious.  

Small Huge is an collection of design and behavioural insights that I collect and package into a in 1-min read.
Small enough to remember, huge enough to matter.

Because sometime a single sentence can change the way you think... Welcome!

‍CEO & Founder of Mattoboard‍
‍Partner of the award-winning KSR Architects & Interior Designers,
‍Design Mentor at the Royal College of Art. Masters' Design Degree

More about me at www.guyadam.com